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In part one of this series, we explored why traditional dynamic pricing is likely the wrong answer for leisure venues – and why.
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The leisure industry has spent years measuring success through metrics like Spend per Head, Spend per Game and Average Transaction Value. They’re familiar, widely understood, and useful for tracking performance. But they all share the same limitation: they only tell us about the customers who actually walked through the door.
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I was delighted to be the keynote speaker at a recent event in The Netherlands. Hosted by Shuffly and Pleisureworld, it looked at the future of social entertainment at the newly opened Grand Shuffle venue in Utrecht. My talk centered around the social gaming industry, tracing its origins through to the current state of the UK market, and what the future […]
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