" />When the team behind Davy’s Wine Merchants first approached us with their new concept, we knew we were about to be part of something truly special. Vintners Lanes, located in the heart of Greenwich and set within a restored Victorian brewery, was not your typical bowling venue. The vision was clear: to create a sophisticated, design-led space that merged the rich heritage of the Davy’s brand with modern socialising. The focus for our marketing team was to ensure that every aspect of their launch, brand, and communications lived up to that promise. From naming and brand creation to digital content, PR, influencer outreach and high-performing paid media, we worked closely with the Vintners Lanes team to build a strategy that not only delivered on impact but also established the venue as a serious contender in London’s increasingly competitive social scene.
Naming, Brand Identity and the Power of First Impressions
Our work began well before the venue opened its doors. Starting four months ahead of the November 2024 launch, we first collaborated with the client to land on the name Vintners Lanes, a smart and characterful blend of their winemaking heritage and the bowling experience at the heart of the business. This laid the groundwork for our creation of a complete brand identity that needed to reflect a modern premium experience while embracing the Victorian character of the venue. The logo, colour palette, and typography were created to feel luxurious yet accessible, and these visual elements were carried through to every brand touchpoint. From the bespoke leather-bound menus to the sleek staff uniforms, every detail was considered to ensure guests felt the brand’s personality from the moment they entered.
Inside the venue, animated digital screen graphics helped bring the brand to life through a rotating series of mood-setting visuals and promotional videos. Everything was crafted to feel elegant but fun, capturing the essence of ‘grown-up’ socialising without being overly formal.
We also created print assets including leaflets, flyers, exterior signage, and wayfinding materials that were all carefully designed to reflect the overall aesthetic, ensuring brand consistency from physical to digital.
Designing a Website That Brings the Space to Life
The website plays a crucial role in the guest journey. As an extension of the brand, it had to feel just as rich and stylish as the venue itself, while also being practical and easy to use. We built an immersive, user-friendly website that combines intuitive navigation with beautifully shot photography and storytelling.
From browsing menus to booking lanes, users can interact with the site seamlessly across desktop and mobile. The rich visuals and engaging copy mirror the atmosphere of the space – relaxed, premium, and full of character.
Behind the scenes, our team ensured the site was well optimised for organic search. Despite launching in a competitive space alongside established international chains like Hollywood Bowl, our SEO efforts helped Vintners Lanes achieve a standout local ranking in record time, proof that a well-considered brand paired with smart strategy can punch well above its weight.
Photography, Videography and Storytelling That Feels Authentic
To capture the unique blend of Victorian charm and modern luxury, we directed a series of photography and videography shoots both in the empty venue and at our bustling launch events. The imagery was designed to be atmospheric, warm, and real – showcasing the venue in action through authentic, candid moments. Guests enjoying cocktails, friends competing on the lanes, rich close-ups of dishes and drinks – every shot was selected to tell a story and show off the venue’s personality.
A Launch Worth Talking About
To make sure Vintners Lanes launched with impact, we developed a full launch strategy that brought together key local stakeholders, business leaders, media, and influencers. A series of pre-launch events were hosted to build anticipation, generate word of mouth, and begin building strong relationships with the local community.
Guests enjoyed food and drink tasters while experiencing the lanes firsthand, and these events quickly led to bookings and buzz even before the venue officially opened on 15th November 2024.
We complemented these efforts with a drop-drop campaign and flyering, targeting high footfall areas around Greenwich. Designed to match the premium visual language of the brand, each flyer explained the unique offering, included a clear location map and booking QR code, and helped attract walk-in visits from the very beginning.
Press Coverage, PR Wins and International Recognition
Our PR and storytelling strategy for Vintners Lanes secured standout coverage across top-tier titles including TimeOut London, The Nudge, and MummyTravels, culminating in a feature on Heart Radio’s ‘Best in the World’ segment hosted by celebrity duo JK and Kelly Brook. Each piece reinforced the venue’s unique blend of atmosphere, design, and experience, perfectly aligning with our goal to position Vintners Lanes as a must-visit destination in London’s social scene.
Even more impressively, just five months after opening, the venue was awarded Best Interior Design at the prestigious 40th Annual Bowling Centre Architecture and Design Awards, held in Texas, USA. Knowing from day one that the space was something truly special, we proactively sought out opportunities to gain international recognition, identifying this global awards platform as the perfect stage. Vintners Lanes was selected as the only UK venue to win that year, with judges praising the interior’s unique blend of historical architecture and modern aesthetics. For a completely independent brand, this was more than just an award – it was proof that a sharp creative vision and smart positioning could take a local venue global.
Digital Marketing, Social Strategy and Influencer Success
Our digital marketing work extended across organic content, influencer outreach and paid advertising. The Vintners Lanes social media presence was developed from scratch, with consistent tone of voice and photography guidelines applied across Instagram, TikTok and Facebook.
Posts included menu spotlights, special events, and curated UGC to build engagement. Branded highlights kept the profile clean and informative.
Alongside this, we brought in a stream of carefully selected local influencers to experience the venue and share their take, generating hundreds of thousands of organic views and high engagement rates among key audiences.
Combined with our targeted paid media campaigns, we significantly boosted awareness and drove highly cost-effective conversions during both soft launch and early growth phases.
This helped secure major corporate bookings from brands including Hilton, KPMG and JP Morgan – validating the venue’s appeal not just to casual bowlers but as a high-end event space.
Feedback That Speaks Volumes
Since opening, the response from customers has been overwhelmingly positive. Vintners Lanes currently holds 4.9 stars on Google and 5.0 on TripAdvisor, with reviews frequently describing it as the best bowling experience they’ve had. Comments range from “far superior to the usual bowling offering” to “hands down the best bowling alley in London.”
Many guests return not just for the game, but for the atmosphere, food, and friendly service, testament to the power of consistent branding and exceptional execution.
